Web & App Design

Poly Auction Hong Kong Website & App Revamp

The Poly Auction revamp project included redesigning a responsive website and creating a mobile app. It also launched two new features in the company’s product: "live auction" and "online auction." This project aims to help Poly Auction enter a new area of the online digital auction market

Timeframe

2022 Feb - 2022 MAR

Role

Product Design, Branding Visual

Deliverables

Website, App

Web & App Design

Poly Auction Hong Kong Website & App Revamp

The Poly Auction revamp project included redesigning a responsive website and creating a mobile app. It also launched two new features in the company’s product: "live auction" and "online auction." This project aims to help Poly Auction enter a new area of the online digital auction market

Timeframe

2022 Feb - 2022 MAR

Role

Product Design, Branding Visual

Deliverables

Website, App

Web & App Design

Poly Auction Hong Kong Website & App Revamp

The Poly Auction revamp project included redesigning a responsive website and creating a mobile app. It also launched two new features in the company’s product: "live auction" and "online auction." This project aims to help Poly Auction enter a new area of the online digital auction market

Timeframe

2022 Feb - 2022 MAR

Role

Product Design, Branding Visual

Deliverables

Website, App

Challenge

This short-term freelance project requires completing the entire design process, including a responsive website and mobile app, within two months. In addition to enhancing the website's visuals and branding, I also designed the data structure and created a new user flow for the new features.

After analyzing our existing resources and timeline, we decided to split the tasks into two parallel tracks to ensure timely delivery of the design deliverables. This approach allows us to work on visual design, competitor research, and user flow simultaneously.

The Direction & Solution

Look & Feel Branding

We have created two initial designs for the website's look and feel.

One is innovative, using bold color contrasts to capture user attention, while the other is more conservative, featuring softer, lighter colors to promote comfortable readability.

We decided to apply a high-contrast color scheme as our bold attempt. We hope to present a modern image to new users. Additionally, the strong colors can enhance clarity and hierarchy, making it easier for users to navigate.

To minimize back-and-forth time consumption, we utilize Figma’s component features to create fully adjustable UI components, enabling easy modifications throughout the project. Given the tight timeline, we conduct a competitive analysis of various web tools—including e-commerce sites, streaming platforms, and event platforms—to effectively predict the user flow and design the website structure.

Live and online Auction

We recognized the potential to transform the traditional auction experience into a seamless online platform.

Intuitive Bidding Process

🔦

Guides first-time users through bidding with clear instructions.

Multi Platform Adaption

🔮

Optimized for website and mobile app, allowing users to participate anytime, anywhere.

Real-Time Updates

📣

Instant notifications keep users informed about bid status and auction changes.

Design language system sync in website and app

The design language system is crafted to support multiple platforms, including desktop websites, mobile websites, and mobile apps, ensuring a seamless user experience across all devices.

Consistency

Consistent design elements—
color schemes, typo, and icon

Responsive Design

Layouts adapt fluidly to various screen sizes

Clear Information Hierarchy

A well-structured hierarchy to help locate and understand key information.

Information Structure

The better information structure arrangement help simplify the complex information on the auction website.

Right place, right information

The layout is structured to present information logically

Clear labels and tags

Highlight differences between auction items and details

Consistent and Simple Layout

Similar layout style in website and app

The Result

The website launched successfully, receiving an overwhelmingly positive market response. This helped Poly Auction to firmly establish its presence in the Hong Kong market.

I'm Just a Message Away!

Feel free to reach out to learn more!

E-mail

kasincaaa@gmail.com

Phone

+1 (604) 838 0444

I'm Just a Message Away!

Feel free to reach out to learn more!

E-mail

kasincaaa@gmail.com

Phone

+1 (604) 838 0444

Built with passion · Made by Inge Cheung · ©2025 Personal Showcase

Thank you

Built with passion · Made by Inge Cheung · ©2025 Personal Showcase

Thank you