As the platform experienced rapid user growth, the company needed a comprehensive redesign — not just visual polish, but a flexible design system that could support novice and experienced crypto users alike as the product scaled.
As the cryptocurrency platform experienced rapid user growth, the company recognized the critical need to enhance the user experience and interface design. Our team was brought in to conduct a comprehensive redesign that would improve usability and elevate the overall product experience.
Visual and Interaction Design
Core Functionality
Our redesign focuses on creating a flexible design system that supports future platform growth. By developing a comprehensive color palette, icon system, and motion guidelines, we aim to create an interface that serves both novice and experienced crypto users.
Key objectives
Faced with limited initial guidance, I conducted a comprehensive usability test of the mobile app. The research covered every app interaction, involving 12+ user testing interviews to gather in-depth user feedback. During these sessions, I documented:
The existing icon set had too many styles for the UI to read as consistent, sizing and color that hurt readability, and no light-mode-friendly variants. We standardized on a single, consistent icon per user behavior and one cohesive icon family per related action group.
Using Figma’s color tools, we tested combinations directly against the existing UI rather than in isolation, landing on a neutral grey (#8598A7) and a highlight green (#00A48F) that worked in both themes.
We shipped the revamped Asset and Earn flows with a card layout and updated tab menu that streamlined information access, and enlarged, highlighted action buttons for the functions users rely on most. The result was a more coherent, easier-to-navigate product, with a documented color, icon, and motion system that gives the team room to keep building without relitigating those decisions each time.