Background
The Styoolish app is developing a new body size matching system for fashion e-commerce. It aims to suggest and recommend outfits by analyzing the user's body shape.
As a member of the product team, I guide the entire development process of the app, from the initial concept to the final design. This involves analyzing user behavior, discussing the business direction, and creating UI and design guidelines for the development team.
Challenge
This project involved designing a new user flow that is unique in the market. Due to its rarity, there are limited references available for research and analysis.
The original web tool, a simplified version released early to the market, serves as the foundation for this project.
The goal is to integrate its functions into a fully functional app while adding features such as My Favorites, Shopping Platform, Product Listing, and Message Chat.
Solution & Direction
Outfit Matching Algorithm
We understand that the younger generation prefers online shopping but often ends up purchasing the wrong-sized outfits. To address this issue, we created a body shape matching algorithm to help users find the best-fitting clothes.
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Recommend outfit by body size
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View outfits sold by models with similar body sizes.
We also encourage users to exchange their idle outfits, allowing them to stay fashionable while being environmentally friendly.
A comprehensive UI that considers different user scenarios
By addressing these diverse scenarios—happy flows, unhappy flows, special cases, and error cases—the UI fosters a comprehensive user experience that ensuring users get suitable feedback throughout their interactions.
Conclusion
The Styoolish App has successfully launched after three months of development. This innovative mobile app empowers startups to access various funding schemes and is actively attracting new users.
Currently, the app is engaging the community through offline events and campaigns in partnership with local universities, effectively promoting an environmentally friendly message among young people.
Our goal is to leverage innovative technology to optimize resource allocation. By harnessing our capabilities, we aim to reduce overproduction and overconsumption, fostering a more sustainable future.