Styoolish is a startup app designed to reduce overconsumption in the fashion industry, and promote The Global Goals no.12. The app offers tailored outfit suggestions specifically suited to individual body shapes, ensuring a more personalized shopping journey.
The Styoolish app is developing a new body size matching system for fashion e-commerce. It aims to suggest and recommend outfits by analyzing the user’s body shape.
As a member of the product team, I guide the entire development process of the app, from the initial concept to the final design. This involves analyzing user behavior, discussing the business direction, and creating UI and design guidelines for the development team.
This project involved designing a new user flow that is unique in the market. Due to its rarity, there are limited references available for research and analysis.
The original web tool, a simplified version released early to the market, serves as the foundation for this project. The goal is to integrate its functions into a fully functional app while adding features such as My Favorites, Shopping Platform, Product Listing, and Message Chat.
We understand that the younger generation prefers online shopping but often ends up purchasing the wrong-sized outfits. To address this issue, we created a body shape matching algorithm to help users find the best-fitting clothes.
Users can view outfits worn by models with a similar body shape — giving them a much clearer sense of real fit before buying. We paired that with an outfit exchange feature, encouraging users to trade idle clothing to stay fashionable while cutting down on waste.
The UI had to account for happy flows, unhappy flows, special cases, and error cases. Getting that coverage right mattered more here than in a typical app, since the whole product hinges on users trusting an unfamiliar recommendation system.
Styoolish launched after three months of development and began actively attracting new users. It has since engaged its community through offline events and campaigns in partnership with local universities, promoting a more environmentally conscious approach to fashion among young people.